To find the right candidates, you want to ensure your job listing gets as much traffic as possible. Here at KJ, we use structured data to directly integrate with Google in an effort to gain the most traffic.
What does that mean? It means Google could show your job listings at the top of search results pages, like this example below:
While we can’t guarantee your jobs will display in Google’s top results, these suggestions will help you write a great job description and make the most of the traffic your listing receives. Here’s what you need to consider when writing your job descriptions:
Use an accurate job title
This is an important one. When writing a job description, use a title that is most appropriate for the position. Here are some specific suggestions:
- Avoid promotional tag lines. Although it’s eye-catching to use a phrase like, “Live and work on the beach!”, use a straightforward job title instead — even if it’s just “Work Camper”. You can definitely include your awesome promotional text in the body of the job description, but using a more formal job title could potentially improve your odds of showing up in results.
- Create one job listing per opportunity. Instead of combining jobs, such as “Office / Maintenance / Gift Shop Help”, let each position have its own listing. Consider posting three separate jobs: “Office Volunteer”, “Maintenance Worker”, and “Gift Shop Clerk”. This will let candidates know exactly what position you’re trying to fill — and it will also let Google understand what type of job it is. If you don’t have time to post multiple listings, don’t worry, just request upload assistance, and we’ll be glad to help.
Write a clear, detailed description
This one seems obvious, but it is critical. When writing your work camping job description, make sure you’re answering candidates’ questions. Not only will this make your job description more appealing, but it will also help screen applicants who might not be clear on the job requirements. Here are some tips:
- Use section titles for each part of your job description. Avoid writing one block of text to describe everything from free laundry to the weather and scheduling. Instead, consider using sub-headlines, or section titles, for each part of the job. For example, “About Us” would describe your business, “Job Requirements” lists duties, and “Work Environment” could outline important details about the area.
- Compensation is key. Even if you’ve selected “RV Site Only” as compensation, chances are that you offer some other great perks, like free laundry, camp store discounts, or maybe passes to local attractions. Whatever the compensation package includes, it is always a good idea to include that information in the job description so that job seekers know what to expect.
Location and other details
When selecting a location, always choose the city and state, if possible. In other words, don’t use a landmark or county, if you can help it. If you’re hiring for concessions in a park, that’s great — but consider using your actual location, such as “West Yellowstone, MT”.
Additionally, the job description is a great place to clarify other aspects of the opportunity, such as whether pets are allowed. Although pets may be allowed, if you don’t accept certain breeds of dogs — be sure to note that in the job description. Including these types of details will help save you (and the applicant) a lot of time.
That’s it! Now you’re ready to optimize your job listings. If we can ever be of assistance, please let us know!